The approach we have chosen at Quat’rues tries to put people back at the core of economy and the environment by giving customers the opportunity to dress their difference at an affordable and fair price.

Thanks to its wide range of organic cotton clothes, issued from fair trade Indian and Bengalese textile industries, certified by GOTS and Fairwear, Quat’rues allows you to purchase a quality product, made under conditions that are respectful of people and the environment.

In just a few years, fair trade has emerged as an efficient alternative to globalization, that helps reducing inequalities and putting people back in their rightful place in business exchanges, whether they are international, national or local.

By rejecting the idea of profit at all costs, fair trade business appears as a way of establishing satisfying trade relations for everyone, from producers to consumers.

By favouring the social dimension over mere economic aspects, Fair Trade is founded on the following principles:
• Making sure that the most disadvantaged producers and craftspeople obtain fair wages for their work, thus allowing them to fulfil basic needs: health, education, social welfare….
• Ensuring the respect of people’s basic rights (refusal of child labour, slavery…)
• Establishing long-lasting relations between business partners
• Aiming at the protection of the environment, as much as possible
• Providing customers with quality products

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As ethical consumers, we have a huge power on big corporations.

Actually, we can help change the market rules by demanding that they abide by ethical codes that honour people’s rights.

"Everyone who works has the right to just and favourable remuneration ensuring for himself and his family an existence worthy of human dignity, and supplemented, if necessary, by other means of social protection."

Article 23.3 of the Universal Declaration of Human Rights.